Tag Archives: British Heart Foundation

BHF Launches “The Big Stitch”

An announcement regarding this years series of The Refashioners is just around the corner. So when an email popped into my inbox about The British Heart Foundation’s new refashioning initiative I thought…..what a perfect way to encourage y’all to start warming up your refashioning muscles in time for The Refashioners 2017!

And you also know what an advocate (ok addict) of charity shops I am. So this initiative is right up my strata, and hopefully yours too! BHF are calling on style-savvy shoppers to get crafty – all you need to do is use your sewing skills to personalise an item you’ve found in one of their shops.BHF - The Big Stitch

Taking part is easy, simply pop into your local BHF shop, buy an item and add your own fashion flair to it. (Refashion, embellish, customise. You know the drill!)

In addition to flexing your creativity,  and gaining a new addition to your wardrobe, any item bought from BHF shops allows them to continue to carry out life saving research and continue the fight against heart disease. Win. Win.BHF - The Big Stitch

BHF - The Big Stitch

For the whole of July BHF  will be asking you to “share your flair” by tagging your ‘before’ and ‘after’ pictures on Instagram with the hashtag #TheBigStitch. The best photos will be featured on their photo wall of fame.

All tagged photos posted between 1st and 31st July will be entered into a competition for the chance to win a special night out at a West End show with Just Jodes (I didn’t know who she was either. It’s an age thing! Sorry Jodes!) for you and a friend.  Here’s the official skinny on Jodes:

YouTube sensation, Just Jodes, who has over 160k subscribers and nearly 80K followers on Instagram, will be lending her support to the campaign. With a keen eye for fashion and style, she will be holding tutorials on her channel throughout the month to provide her tips on customisation and upcycling. Just Jodes will demonstrate her key style tips, showing how easily an item can become a wardrobe staple.”

Hey, whoever Just Jodes is, it sounds like sewing related fun for a good cause….what’s not to like 😉BHF - The Big Stitch


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